The 2014 journalism training course members at John Deere’s headquarters in Langar, Nottingham.
The British Guild of Agricultural Journalists and John Deere Limited have announced the dates of this year’s training course for potential agricultural and horticultural journalists - Sunday to Tuesday July 12 to 14, 2015, plus three days’ work experience to be arranged for successful applicants.
Now in its 23rd year, the course is designed to support one of the principal aims of the British Guild of Agricultural Journalists - that of promoting schemes for the provision of suitable entrants into agricultural and horticultural journalism. The John Deere Training Award is primarily aimed at graduating students keen to find full-time or freelance work in the agricultural and horticultural media, and at journalists or public relations staff who have less than 12 months’ practical work experience.
There are 10 places available on this annual five-day course, which is in two parts. The first two full days, at John Deere’s headquarters in Langar, Nottingham, involve lectures by experienced journalism training consultant David Mascord, with practical exercises that cover the main media sectors. A separate three-day placement sees each of the selected course members given practical work experience at one of a range of specialist magazines, newspapers or PR consultancies across the UK.
At the end of the course, each person has to write a news story for judging by an expert panel. The winner receives a £250 cheque and the handsome John Deere trophy, with an informal presentation taking place later in the year, usually at the Guild’s Harvest Lunch in London in October.
Those interested in attending the course, who must be studying or resident in Great Britain, have until Friday May 1, 2015 to return a completed application form, which is available to download here (pdf version / Word version) or direct from the course organiser Steve Mitchell of ASM Public Relations, tel: 01926 818762, mobile: 07717 213182 or e-mail: firstname.lastname@example.org
The training course at Langar and course accommodation in Nottingham are free of charge, although successful applicants are expected to cover their own out of pocket expenses. Preference will be given to students graduating and looking for work this summer.
Many of today’s journalists and PR executives working in the land-based industries received an early boost to their careers from winning a place on previous John Deere Training Award courses - they include Emma Penny, editor of Farmers Guardian; Andrew Faulkner, joint editor of profi international; and Sally Charrett, deputy/features editor on Amateur Gardening.
For a full list of award ‘graduates’ since the first course in 1991, go to the Awards section of the Guild website at www.gaj.org.uk/award/bgaj-john-deere-training-award
Application Form (PDF)
Application Form (DOC)