JDLink machine utilisation
Interactive Combine Adjustment screen
As arable farms are growing bigger and contractors are expanding their services, both face numerous challenges such as managing more widely distributed fields, larger equipment, more employees and a growing number of regulatory requirements. To achieve financially solid results, these require higher levels of professionalism in order to reduce labour and input costs, maximise yields and manage risks.
“Most of these challenges can be resolved by the next generation of tools which open the door to the digital age of information enabled agriculture,” said Christoph Wigger, John Deere’s Region 2 Vice-President, Sales & Marketing. “Our John Deere FarmSight strategy, which primarily targets arable farms and contractors, is spearheading this development and finally brings to life the 20 year old precision farming approach.
“By integrating the entire production chain (i.e. customers, agricultural advisers, machinery dealers and industry peers), we are fully committed to the policy of system openness for all makes. At the same time, we will not allow ourselves or our partners to compromise data security and privacy,” Wigger added.
While continuing to invest high levels of R&D spending to further enhance agricultural equipment performance, John Deere has also been investing heavily in ‘intelligent solutions’ in recent years. These investments are designed to help leverage both machine data and agronomical expertise, and reward users in three key areas: higher performance, improved uptime and reduced cost of operation.
“The level of customer acceptance and the number of John Deere system activations already in use clearly demonstrate the openness of our solutions,” said Georg Larscheid, Integrated Solution Implementation Manager. “The John Deere approved automatic steering system is available for over 600 non-John Deere machines, whether these are tractors, harvesters or other self-propelled equipment.
“John Deere was one of the founding members of the ISOBUS common protocol, which was launched at Agritechnica 2001 in Hannover. We also achieved the industry’s first ISOBUS certification for our GreenStar Display 2100 in 2003,” said Larscheid. “Starting with our 6020 Series tractors in the same year, we take pride in now offering the biggest ISOBUS/AutoTrac-ready tractor range on the market today. These are all fully compatible with sprayers, planters, seeders, drills, fertiliser spreaders, balers and implements of other makes.”
Not only has the take-up rate of ISOBUS/AutoTrac-ready equipment significantly increased over the past three years, the growth in telematics solutions also reflects an increased demand for information enabled agriculture applications. This requires both suppliers and their customer facing dealers to react.
Today’s arable farm and contractor fleets have become more complex, and require increased levels of maintenance expertise and highly specialised in-field knowhow. As a consequence, the role of the dealer is changing to include software and data management and application advice.
With its latest ‘ConnectedCombine’ package, John Deere now offers a multi-component solution to optimise machine performance in the field, including John Deere FarmSight Services support. Key elements of this concept include AutoTrac guidance, Intelligent Combine Adjustment (ICA) and Remote Display Access (RDA), so the operator can call for professional assistance on demand.
“In converting theory into reality, John Deere FarmSight works like a three-part equation,” said Wigger. “John Deere FarmSight = IT enabled equipment + Agricultural Management Solutions (AMS) components + dealer FarmSight Services.”
In order to make this concept work successfully, three key requirements have to be met, according to John Deere:
- all-makes connectivity
- seamless partner integration
- comprehensive data privacy & security
All-makes connectivity is being enabled by ISOBUS and the interfaces to guidance applications. With telematics applications, the connectivity includes machine-to-web portal and machine-to-desktop solutions. John Deere also provides all-makes connectivity for portal-to-portal and portal-to-desktop applications. “If anyone still believes that John Deere is ‘not open’”, feel free to show us any competitor who provides a higher level of openness,” said Wigger.
Seamless partner integration has been a key achievement of John Deere intelligent solutions, following the industry-wide implementation of the ISOBUS standard. Partners are not only implement manufacturers, but also agricultural input suppliers, software providers and agricultural service providers (consultants, etc.). By taking an open approach, virtually anybody can become a John Deere partner as long as common standards and integrity levels are met.
“Our customers can expect added value from user friendly solutions and the benefits of collaborative investments to increase yields and reduce input costs, including seamless data management that gives the customer full control of what goes where,” added Wigger.
Comprehensive data privacy & security is one of the key requirements to make information enabled agriculture successful. Based on its 177-year heritage of core values and as a highly trusted brand, John Deere is fully committed to meet the highest possible standards in this area. The company takes a three-level approach to ensure maximum data privacy and security.
Value: John Deere recognises the tremendous value potential of information enabled agriculture and its role in feeding a growing world population.
Security: John Deere applications fully respect the European data privacy directive and local data privacy laws, and work within the principle of anonymity and secure collection of data. The company has started the process of establishing physical data storage locations in Europe. Furthermore, John Deere will undergo audits consistent with other areas (including finance, taxes, IT, etc.).
Choice: Customers control who can access the data and who it is shared with. They will also maintain the right to have their data deleted upon request.
“We are taking the issue of data privacy and data security levels very seriously, and so do all our partners,” noted Cory Reed, Senior Vice-President Intelligent Solutions, in a keynote address. “Many of our customers already see the difference information enabled agriculture can make in the execution of their operational decisions.”