Zara Phillips celebrates John Deere’s 50 years in the lawn and turf business at the RHS Chelsea Flower Show.
2012 Olympic Silver Medal winner Zara Phillips was guest of honour at a celebration to mark the 50th anniversary of John Deere's worldwide lawn and turf business at the 2013 RHS Chelsea Flower Show this week.
Zara cut the anniversary cake and then posed for pictures on one of the company’s first pioneering models, a 110 lawn tractor, restored to its original condition and in pride of place on the John Deere stand.
Well established in the agricultural business since 1837 as a machinery manufacturer, John Deere entered this new market in 1963 in the US, with the production of its first lawn tractor at the Horicon Works factory in Wisconsin. Since then, the John Deere range has grown steadily and now includes a comprehensive choice of domestic lawn and professional turf equipment for homeowners, commercial customers, groundsmen and greenkeepers.