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Press Releases


Timo Ylänen to lead John Deere’s wheeled cut-to-length forestry business

It is our pleasure to announce the appointment of Timo Ylänen to the position of Director, Worldwide Wheeled Cut-To-Length Products & Forestry Europe for Deere’s Construction & Forestry Division.

In this new position, effective 1 July 2013, Timo Ylänen will have responsibility for all aspects of Deere’s Forestry business in Europe, as well as the stewardship of the Wheeled Cut-To-Length product lines globally. The position is being established to enhance our focus on forestry customers and the forestry business, as well as to improve alignment and management of these product lines and to enhance our worldwide position.

After graduating with M.Sc. degrees in Forestry and Economics from the University of Helsinki and the Helsinki School of Economics and Business Administration, Timo has held various positions within the forestry industry, including roles with increasing responsibility at Timberjack, Deere & Company, and Waratah between 1994 and 2006. In 2007, Timo was hired by Komatsu Forest where he advanced from the position of Managing Director of Finnish Operations to become the Executive Vice President with global responsibility for Komatsu Forest’s sales and marketing.

Timo’s in-depth knowledge of the forestry business has prepared him well for this new role. We are pleased to welcome Timo back to Deere and help us continue our growth and improvement in the forestry business. Timo will work closely with the Sales and Marketing operations outside of Europe as well to enhance performance of the Wheeled Cut-To-Length product lines.

Further appointments within the sales and marketing organization

Enhancing our focus on forestry customers and the forestry business, John Deere Forestry is implementing several organizational and reporting structure changes within the European sales operations, marketing, and order fulfillment organizations. These changes will create stronger ownership of John Deere Forestry’s strategic and tactical initiatives and future goals.

Jari Mennala has been appointed to the position of General Manager, European Sales Operations.Jari will be responsible for sales of machines, parts and service solutions in Europe, as well as technical support and after-sales business development. The company-owned retail operations in Finland, Sweden, Norway, the UK and Ireland will report to Jari.

Janne Märkälä has been appointed to the position of General Manager, Marketing and Order Fulfillment. In his new role, Janne will be responsible for the distribution channel and its development, order fulfillment, marketing communications, pricing, as well as sales support and technical information for Wheeled Cut-To-Length products.