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Press Releases


John Deere Forestry expands and strengthens distribution in Europe

John Deere Forestry is responding strongly to changes in the forestry markets, as well as driving Deere & Company’s strategic initiatives to enhance focus on forestry customers and to deliver increased customer value. The company has recently expanded and strengthened its distribution network in Europe with three new dealers.

Megatron starts forestry distribution in Bulgaria
MEGATRON EAD, headquartered in Sofia, Bulgaria, has a long history of serving as John Deere’s exclusive Agricultural and Turf equipment distributor since 1998. The company employs approximately 100 people in seven locations and 22 service points in Bulgaria. In addition to John Deere equipment, Megatron also distributes attachments and construction machines. The company’s mission is fully aligned with that of Deere & Company: to provide customers with the most reliable, efficient and cost-effective solutions and the highest level of after-sales support.

Pinto & Cruz appointed in Portugal
In Portugal, Pinto & Cruz Motores e Equipamentos has been appointed as John Deere Forestry’s new, country-wide distributor. The mother company, established in 1935, is active in many fields of engineering services, such as heating, lifts, engines and pipes. The company employs approximately 400 people and has several offices in Portugal, Angola and Mozambique. Pinto & Cruz Motores e Equipamentos has sales and service facilities in Oporto and Benavente. In addition to John Deere forestry equipment, the company distributes cargo handling equipment, engines and gensets, as well as smaller-scale forest and garden equipment.

Öforst Forsttechnik takes over distribution in Hungary
Öforst Forsttechnik GmbH, John Deere’s forestry equipment distributor in Austria since 2009, has been appointed as our new and sole distributor in Hungary. The company employs 14 people and has its headquarters in Judenburg, Steiermark. Besides John Deere equipment, Öforst Forsttechnik distributes forestry attachments, forestry excavators and forestry tractors. Despite its relatively short history as our distributor, the company has already been granted John Deere’s “Dealer Excellence Award” for its exceptional customer support performance. In Hungary, Öforst Forsttechnik will have Hungarian-speaking sales and service staff, as well as two local service partners. Further support is provided by the existing and proven organization in Austria.

Dedication to customer service and satisfaction
“Europe continues to be a primary market area for our equipment and, along with the development of the European economy and forestry practices, we are expanding our distribution to new markets and enhancing our customer service and satisfaction in existing markets. All the above new distributors are professional and sustainable businesses, with a high level of customer orientation, and perfectly aligned with John Deere’s distribution philosophy,” says Janne Märkälä, General Manager, Marketing & Order Fulfillment, John Deere Forestry Oy.