2012 winner Louise Hartley and runner-up Dominic Kirby with Gordon Day (centre) at the Guild’s Harvest Lunch in London
2012 training award group at John Deere’s headquarters in Langar, Nottingham.
The British Guild of Agricultural Journalists and John Deere Limited have announced the dates of this year’s training course for potential agricultural and horticultural journalists - Monday to Wednesday July 15 to 17, 2013 (plus three days’ work experience to be arranged for successful applicants).
Now in its 21st year, the course is designed to support one of the principal aims of the British Guild of Agricultural Journalists - that of promoting schemes for the provision of suitable entrants into agricultural and horticultural journalism. The John Deere Training Award is aimed at graduating students keen to work in the agricultural and horticultural media, and at journalists or public relations staff who have less than 12 months’ practical work experience.
Many of today’s journalists and PR executives working in the land-based industries received an early boost to their careers from winning a place on previous John Deere Training Award courses - they include 2012 course members Rebecca Veale, who spent her work experience placement at the NFU and has recently been appointed editor of the new Countryside Online website; Jez Fredenburgh, who is freelancing for Farmers Weekly and continues to co-host the growing weekly Twitter debates on food and farming at #agrichatuk; and Emily White, who joined Guild member Rachel Queenborough’s RQB PR consultancy straight after the course.
There are 10 places available on this annual course, which is in two parts. The first two full days, at John Deere’s headquarters in Langar, Nottingham, involve lectures by experienced training consultant David Mascord, with practical exercises that cover the main media sectors. The final three days see each of the selected course members given practical work experience at one of a range of specialist magazines, newspapers or PR consultancies across the UK.
At the end of the course, each person has to write a news story for judging by an expert panel. The winner receives a £250 cheque and the handsome John Deere trophy, with an informal presentation taking place later in the year.
Those interested in attending the course, who must be studying or resident in Great Britain, have until Friday May 24, 2013 to return a completed application form available to download here (pdf version / Word version) or direct from the course organiser Steve Mitchell of ASM Public Relations, tel: 024 7630 8912, mobile: 07717 213182 or e-mail: firstname.lastname@example.org
The course is completely free of charge, although successful applicants are expected to cover their own out of pocket expenses. For further details please contact Steve Mitchell.