The Furrow is an agricultural journal published in fourteen languages for John Deere GmbH & Co. KG. It is distributed to farmers and experts in the industry in EU28 countries, Eastern Europe, CIS, Near and Middle East, and North Africa. It provides to the reader a mix of current issues in farming with both local and international background, and best practice examples as well as exclusive news and facts on John Deere products and company strategy.
Farmers strive to preserve precious water sources?
Water is an essential resource for farmers but climate change means more summer drought and winter flooding is likely. As a result, British farmers are being encouraged to build more reservoirs – not an easy process.
Whether from satellites, drones, weather stations, smart glasses or machine- embedded sensors, modern farming generates huge amounts of data. How can we use this data in a meaningful and sustainable way?