Feeding the World Through Innovation
Today, there is a greater need to innovate so our customers are equipped with the best products, and they’re able to rise to the challenge of producing more crops with less resources. This means staying on the cutting edge of precision, automation, and digital platforms to increase performance.
Foundational Success Factors
Message from Our Leadership
"As I continue in my first year as John Deere’s Chairman and Chief Executive Officer, I am filled with pride for what John Deere has accomplished." – John May, Chairman & Chief Executive Officer
Exceptional Operating Performance
Managing our assets and operating margin to generate an operating return on assets greater than our cost of capital – or what we call “Shareholder Value Added” – is the foundation on which we build sustainability. Without operating a successful business, we could not pursue our higher purpose.
Manufacturing and Supply Excellence
Setting new industry standards for manufacturing and supply excellence is vital to the sustainability of our business and the outcomes we aspire to achieve. Our employees in manufacturing and supply management are constantly on the lookout for safer, more efficient ways to work, as well as the suppliers who can help achieve that.
Distinctive Product Quality
At John Deere, quality is one of our core values for a reason. Through distinctive product quality, we build our brand, differentiate ourselves clearly from the competition, earn dedicated customers, improve our financial performance, and ultimately achieve our higher purpose.
Extraordinary Global Talent
To compete in dynamic world markets, John Deere must have a global workforce that is engaged, responsive, and unwavering in its commitment to deliver outstanding value, and flexible in adjusting to the changing needs of the business.
Civic and Environmental Stewardship
John Deere’s foremost responsibility is to operate a successful business, one that delivers on the remaining Foundational Success Factors. This allows us to fulfill our higher purpose in other ways, including through giving and volunteerism, political participation and product sustainability.
Reporting & Policies
Tracking and reporting our progress are important steps to our success. Our policies give us structure to help guide us. Read more of our policies on our US site pages: