PRESS RELEASE August 11, 2023
Royal Norwich introduces turfcare academy and business management qualification
Royal Norwich has introduced a new international sports turf qualification for students who want to specialise in golf.
The golf and country club has launched the two-year full-time programme of study which will run in conjunction with the Performance Golf Programme.
“We’re proud to announce the introduction of our Turfcare Academy and Business Management qualification for students looking to specialise in a golfing background,” says John Kerr, CEO of Royal Norwich.
Upon completion students will receive an internationally recognised certificate in Sports Turf from SRUC Elmwood, St Andrews, Scotland, plus an ILM Level 2 and 3 in Business Supervision and Management.
Support will be provided by industry leading partners – including machinery manufacturer John Deere – delivering extensive additional training and support for students. This will give students access to the next generation of systems, services and skills to manage the golf course of the future.
“This innovative programme combines comprehensive turf management education with specialised business skills, providing a well-rounded foundation for success in this thriving field,” Mr Kerr said.
“The Turfcare Academy and Business Qualification is designed to equip our students with the knowledge, skills, and hands-on experience necessary to excel in sports turf maintenance and management.”
From maintaining lush greens to utilising leading-edge technology, students will gain a deep understanding of the intricacies involved in creating exceptional golf course conditions.
In addition to these qualifications the Royal Norwich will offer its Performance Golf Programme; an exclusive opportunity for students to further enhance their golfing skills. This programme provides a range of exceptional benefits including mid-week unlimited access to the golf course, state-of-the-art swing analysis, 3 x 60-minute coaching sessions delivered by highly skilled instructors, and much more.
Mr Kerr said: “At Royal Norwich we are committed to nurturing the next generation of golf industry professionals.”
There are two programmes, the Full Player Programme at £4,750 per annum, and the Education Only Programme at £3,950 per annum, which does not include the Performance Golf Programme.
On-site accommodation is available for students, and interested parties can contact firstname.lastname@example.org to discuss the options available to support their personal career goals.