Press Releases   September 05, 2016

John Deere builds on its traditional strengths

Despite relatively strong economic headwinds such as weak commodity prices, unfavourable exchange rates and political uncertainties, John Deere remains optimistic about the company’s progress in its core businesses.

“With our ongoing efforts to provide our customers with advanced technology and innovative intelligent solutions, we are confident about addressing all the important market segments,” says Helmut Korthöber, John Deere’s Marketing Director for Region 2 (Europe, CIS, Northern Africa, the Near and Middle East).

“We are continuing to enhance our product range by re-launching smaller tractors and balers, by updating our professional lines of combines and sprayers and by adding a new 8R Series flagship to our large horsepower tractor range. And with our new StarFire 6000 DGPS satellite receivers, we are also continuing to improve the connectivity of our machines within the John Deere FarmSight range of precision farming solutions.”

Many of these innovative products are the result of John Deere’s commitment to research and development, reflected in expenditures of more than 1.4 billion US$ or 5.5 per cent of equipment net sales in 2015 (i.e. more than 6 million US$ per working day).

According to Korthöber, John Deere was well advised to have completed the consolidation of its dealer network as part of the ‘Dealer of Tomorrow’ strategy in recent years, “a process that some of our key competitors still have to undergo.”

As a result, John Deere dealers have invested more than 300 million Euros into people, product specialisation and new premises, in order to respond more effectively to customer needs. Within the past 10 years, John Deere’s dealer partners have more than doubled the average size of their businesses while maintaining their proximity to the customer, adds Korthöber.

The recent launch of John Deere 6M Series tractors, the re-launch of the 5R Series machines plus updates to utility tractors and livestock products reflect John Deere’s dedication to serve all sizes of farm. “We will also continue to focus on large arable farming and contractor businesses, which should provide adequate returns for both our customers and our dealers,” says Korthöber.

Building on open architecture connectivity and the integration of intelligent solutions into professional farm equipment remains a key ingredient of John Deere’s FarmSight solutions. Since 2002, John Deere has recorded more than 300,000 AutoTrac activations, which are available in 94 markets worldwide.

“Between 2009 and 2015 the number of AutoTrac activations has grown by approximately 190 per cent. This reflects the rapidly growing demand for tools that enhance machine utilisation and logistics optimisation, as well as provide decision support,” says Korthöber.

“Alongside the focus on innovation, John Deere remains devoted to its core values of integrity, quality and commitment. As we enter into the 180th year of our company’s history in 2017, we can proudly look back upon the achievements of a 60-year presence in Europe, including five decades of commitment to the British and Irish markets from their own sales branch.”