Direct marketing, regional sales, unusually high quality standards … the Stotz family have always been pioneers. At the moment, trying out technical advances is important for Christian Stotz. He wants to reduce and simplify the work on the pastures and in the stall further still. He and his parents have learnt that advances nearly always benefit the business long term. But sometimes, the shepherd smiles, he has to admit that the old ways are best. The important thing is to reach your goals and be successful, says the shepherd – and that's exactly the way he works.