The Furrow – the John Deere magazine

“The Furrow” is an agricultural magazine for farmers and industry experts. It provides readers with current topics relating to agriculture, best practice examples and exclusive news and facts from the world of John Deere. The Furrow is published twice a year as a print magazine and is always available as an online magazine.

Cover Story

Bees as helpers in crop protection

Pollinating bees could provide an effective way to apply fungicide to strawberries.

Cover Story

Digital Technology Reduces Agriculture’s Climate Footprint

Prof. Peter Pickel, responsible for future technologies at John Deere’s European Technology Center in Kaiserslautern, explains new ways of combining efficient agriculture and environmental protection.

Cover Story

The vineyard goes north

Swedish vineyards are growing in number and in quality, despite unfavourable climatic and commercial conditions. With warming climes, winegrowers intend to put the Scandinavian country on the map of European vineyards within a few years.



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