The Furrow – the John Deere magazine

“The Furrow” is an agricultural magazine for farmers and industry experts. It provides readers with current topics relating to agriculture, best practice examples and exclusive news and facts from the world of John Deere. The Furrow is published twice a year as a print magazine and is always available as an online magazine.

Cover Story

Dealerships and contractors: A strong team

Introducing precision technologies into day to day farming practice can be a challenge. However, no one needs to start out alone. We place the spotlight on two stakeholders in the green sector, who are playing a central role in the adoption of digital agriculture: Dealerships and agricultural contractors.

Cover Story

Returning to the new normal one step at a time

They often occur without warning and tear life apart at the seams: Major crises. The Hübl family – a farming family from the Black Forest in Germany – had such an experience when a fire destroyed most of their property. Strong commitment and unexpected help carried them through the catastrophe.

Cover Story

“Fertiliser should ideally be 100% effective.”

Agricultural contractor AIS Schier has been focusing on core fertiliser and lime applications for many years. General manager Holger Schier describes how they even out the pH value of a field and why this approach is a good starting point for precision agriculture.