The Furrow – the John Deere magazine

“The Furrow” is an agricultural magazine for farmers and industry experts. It provides readers with current topics relating to agriculture, best practice examples and exclusive news and facts from the world of John Deere. The Furrow is published twice a year as a print magazine and is always available as an online magazine.

Cover Story

Better Animal Health and more Ecology

A lot has happened on farms in recent years in terms of digital modernisation. Although it is difficult to predict where all these complex developments will lead, new options are emerging for many farms to meet future challenges.

Cover Story

“Brazilian farmers aim for sustainability.”

Brazil is known for its soya cultivation and rainforest, however agriculture in this economic superpower involves more than that. A lot of Brazilian farmers also look at the longer term and work on ensuring healthy soil.

Cover Story

Enough water – longer dry phases

Water is one of the essential foundations of agriculture. How will its availability in Europe develop in the future? Our infographics provide an overview.



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