Since its founding in 1837, John Deere has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders. And Deere has never outgrown, nor forgotten, its founder’s original core values
integrity, quality, commitment and innovation. Those values determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor, employee.
Our core values
It may be an understatement to say that we work every day to uphold our founder’s core values
. Because integrity, quality, commitment, innovation are not ideals we work towards. We live them. We breathe them. These values are the true essence of how we work and are in every product, service and opportunity we offer you. Learn more about our core values.
Our strategy for success
For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success. This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It’s in these areas where at least 75 percent of the world’s future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment suppler of choice. John Deere’s strategy for success.
Today, Deere & Company is one of the world's most admired businesses. But in 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a discarded steel saw, and an idea that would help farmers, changing the face of agriculture for all time.
Read more about the history of John Deere